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Research papers

From a survey of market needs to the designing of a total product

In the light of a series of market surveys begun by the SNCF in 1967, there emerged as a common factor: the second- class passengers' deep dissatisfaction with the service provided. Since the SNCF was also facing the prospect of extensive renewal of...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: P. Rapello, Jacques Chauvineau
June 15, 1976
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Citation

Rapello and Chauvineau (1976a, June 15). From a survey of market needs to the designing of a total product. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-a-survey-of-market-needs-to-the-designing-of-a-total-product


Research reports

Qualitative research into potential Rowntree Mackintosh count-lines

Rowntree Mackintosh has developed a number of possiblecount-lines, from which twelve were chosen for research'to evaluate their market potential'. One new Cadburycount-line was also included in the research. Forreasons of product similarity and ease...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1975
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Citation

, C. (1975a, November 03). Qualitative research into potential Rowntree Mackintosh count-lines . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-potential-rowntree-mackintosh-count-lines-


Research reports

Assessing the efficacy of OTC medicines

This paper sets out an approach to understandingassessingandthe efficacy of DTC medicines. This approachpsychologicaltakes into account the interaction between physical andinfluences. Correspondingly,in the causation of illness.it is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
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Citation

, C. (1975a, November 01). Assessing the efficacy of OTC medicines . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/assessing-the-efficacy-of-otc-medicines-


Research papers

Sequential models for product development and launch

In this paper the authors propose as framework, or spine, a modular behavioural model structure that imbeds the various sequential development tests, sets the guidelines for data collection and processing and provides the logic for various evaluative...

Catalogue: Seminar 1975: Market Modelling
Authors: P. Malaise, Jacques Blanchard
Company: L'Oréal
June 1, 1975
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Citation

Malaise and Blanchard (1975a, June 01). Sequential models for product development and launch. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sequential-models-for-product-development-and-launch


Research reports

Scratch

Sanitas Group is considering the marketing in the UK of a Lavatory Bowl- Deodoriser which is being currentlymade and sold in France under the name "Scratch". Itcontains not only the Deodorising Agent (PDCB) but alsodetergent and a foaming agent. In...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 8, 1975
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Citation

, C. (1975a, April 08). Scratch. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/scratch


Research papers

From broad concept to market test or "the cowl makes the monk"

Everyone acknowledges that product presentation enhances the intrinsic value of a product. For pharmaceutical products, packaging is also a useful part of product presentation. But, product presentation can be an integral part of the product itself,...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Authors: Jean Bigant, Louis Tuvee
March 1, 1975
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Citation

Bigant and Tuvee (1975a, March 01). From broad concept to market test or "the cowl makes the monk" . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-broad-concept-to-market-test-or-the-cowl-makes-the-monk-


Research reports

Tobacco substitute

This report is primarily concerned with the findingsfrom the group discussions and these are primarilyconcerned with differences in the panels testingdifferent products on Extended Usage. The mainresults of the quantitative research have been...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 2, 1974
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Citation

, C. (1974a, December 02). Tobacco substitute. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tobacco-substitute


Research reports

Further qualitative research on imported brands

Previous research on Project 068 (Imported Brands) was conducted by CRAM in November 1972. This was concerned with the possible options in the introduction of an American or quasi-American brand, and included, as stimuli, both concepts, and packs for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 23, 1974
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Citation

, C. (1974a, January 23). Further qualitative research on imported brands. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/further-qualitative-research-on-imported-brands


Research reports

Qualitative research on Planet in Conventry

This research was undertaken shortly after the launch ofPLANET in Coventry. Its purpose was to provide earlyfeedback on smokers' reactions to Planet and to the ideaof ST-S. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1973
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Citation

, C. (1973a, December 01). Qualitative research on Planet in Conventry . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-planet-in-conventry-